Jaguar is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England, now owned by India's Tata Motors.

The Jaguar E-Pace is a compact SUV, officially revealed on 13 July 2017. The F-Pace is a compact luxury crossover SUV – the first SUV from Jaguar. It was unveiled at the International Motor Show Germany in Frankfurt in September 2015.

The F-Type convertible was launched at the 2012 Paris Motor Show, following its display at the Goodwood Festival of Speed in June 2012 and is billed as a successor to the legendary E-Type. In fact, the Series III E-Type already had a successor, in the form of the XJS, which was in turn replaced by the XK8 and XKR. The Jaguar I-Pace is an electric SUV, officially revealed on 1 March 2018. It's Jaguar's first electric car.

The XE is the first compact executive Jaguar since the 2009 model year X-Type and is the first of several Jaguar models to be built using Jaguar's new modular aluminium architecture, moving the company away from the Ford derived platforms that were used in the past for the X-Type and XF. The use of Jaguar's own platform allows the XE to feature either rear-wheel drive or all-wheel drive configurations, and it is the first car in its segment with an aluminium monocoque structure. Originally announced at the 2014 Geneva Motor Show with sales scheduled for 2015.

The Jaguar XF is a mid-size executive car introduced in 2008 to replace the S-Type. From 2011, the 2.2-litre diesel engine from the Land Rover Freelander was added to the range as part of a facelift.

The Jaguar XJ is a full-size luxury saloon.Jaguar responded to the criticism with the introduction of the fourth generation XJ, launched in 2009. Its exterior styling is a departure from previous XJs, with a more youthful, contemporary stance, following the design shift that came into effect previously with the company's XF and XK models.

Jaguar began producing R models in 1995 with the introduction of the first XJR, and the first XKR was introduced in 1997. Jaguar R, R-S and SVR models are designated to compete with the likes of Mercedes-AMG, BMW M and Audi S and RS.

The Jaguar S-Type, first appeared in 1999 and stopped production in 2008. It has now been replaced by the Jaguar XF. Early S-Types suffered from reliability problems but those were mostly resolved by the 2004 model year.

The Jaguar X-Type was a compact executive car launched in 2001, while the company was under Ford ownership, sharing its platform with the Ford Mondeo. X-Type production ended in 2009.

The Jaguar XK is a luxury grand tourer introduced in 2006, where it replaced the XK8. The XK introduced an aluminium monocoque bodyshell, and was available both as a two-door coupé and two-door cabriolet/convertible. Production ceased in 2014.

For the full year 2019, Jaguar sales in the U.S. were 31,051, up two percent from 30,483 in 2018. The Jaguar E-Pace had a good year with 4,782 units sold in 2019. For the month of December, Jaguar sales were 3,311 units, a slight decrease from 3,462 units in December 2018.

Jaguar Land Rover posted a 5.9 percent fall in full-year vehicle sales after a challenging year in which its performance was hit by the weakening Chinese market and falling European demand for diesels. Retail sales were 557,706 in 2019.

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